Monthly Archives: October 2007

Try SmartHippo, Social Lead Generation

SmartHippo has extended a special offer to existing Kaleidico clients. If your are interested contact your Account Executive.

As you may remember, from our past introduction of SmartHippo, they are a new community approach to lead generation.

If you want to learn more about them they were featured at TechCrunch40 and LeadCritic did an interesting in-depth interview.

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Advertisements Improving Quality Despite Pundits has taken it’s fair share of abuse over the last several months. However, there seems to be a trend emerging in application rates that speaks for itself.

If you are not a client or have been in the past you may want to take another look.

If you are selecting online lead providers or looking to add Internet mortgage originations to your current business don’t forget to build a plan and do the math. Lead Marketwatch is a big part of this equation–giving you objective numbers to calculate benchmark marketing ROIs.

If you need assistance or have questions about Lead Marketwatch feel free to call the lead management experts at Kaleidico: 866-667-5253 or

Also, don’t forget to check out the other consistently strong players in this stack:

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Commitment Can Stage Disaster of Consistency!

I snapped this picture as I sat down to one of the sessions at the recent Loan Toolbox Business Plan 2008. My first thought was, “this is great fodder for a post on upgrading your lead management system to tackle a tougher mortgage market.”

Lead Management System?
However, as fortune would have it my schedule prevented the original post. As is often the case in life, misrouted paths lead us to better things. And such is the case with this post.

On my latest trip to San Diego, I visited with a colleague and friend, David Schneider of ZipSearch!. During our chat I noted a book in his office that I have been meaning to pick-up: “Influence: The Psychology of Persuasion,” by Robert B. Cialdini, Ph.D. I mentioned my interest in the book and David said, “take it with you for the plane ride home.”

I did. And that has made this post all the more important for your success!

Cialdini’s book is a powerful tool (that means Buy It! ) in any sales person’s arsenal. Ahead of you getting the book and tying back to the photo above, I want to highlight one important Cialdini principle: Commitment and Consistency–Hobgoblins of the Mind. Cialdini quickly explains, in this chapter, this mental and behavior barrier:

“Once we have made a choice or taken a stand, we will encounter personal and interpersonal pressures to behave consistently with that commitment.”

Boy, is that true!

I see a lot of old “systems,” like the one in the picture above, that worked in the heyday of the mortgage refi boom.

Sloppy systems that were good enough to catch a spoonful of water in a tsunami.

I hear day in and day out, “I only take referrals.” Then without even taking a breath, “yeah, the market is tough and my production is down,” yet loan officers refuse to take a referral from the Internet.

That’s right! A referral.

A consumer raising their hand to be called–if that isn’t a referral, I don’t know what is. Sure, you have to compete, but it is far more profitable than staring at your phone hoping some one will ring it to pay your mortgage this month.

Unfortunately, many are trapped in their minds and behaviors, as Cialdini predicts:

“When it [consistency] occurs unthinkingly, consistency can be disastrous.”

“…people will hide inside the walls of consistency to protect themselves from the troublesome consequences of thought.”

Are you going to take control of your success in this market? Or, huddle in your walls of consistency until you have to find a new profession?

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We Made it to San Diego and Back!

Our small feat to brave the San Diego fires that made it to road side was worth the opportunity to spend time with clients, prospects, and partners. These folks were amazing! Even amid evacuation, threat of losing homes, and some that had already lost their homes–they were spirited and ready to push forward.

Here is a picture of our passage from LA to San Diego:

I-5 on the way to San Diego

See more…

We’re Still Coming to San Diego

We are still coming to San Diego. It looks like our way is clear and we wouldn’t miss an opportunity to share a drink and meal with our friends in tough times. At least one of these friends has already lost their home and several others are still in danger. Everyone please keep our colleagues in your thoughts and prayers.

San Diego: Wednesday, 10/24, 6:00 pm, Morton’s Steakhouse

ARM Reset Hangover, Opportunity or Doom?

Paul Knag points out some ominous forward affects of the consumer ARM inventory.

Opportunity: If you think investors are prepared open up or get creative in future mortgage products to work-out payment shocked clients. Or, some magical nationwide, rapid property value appreciation.

Doom: If you think investors will still maintain tight loan amount and equity guidelines. And, no magical economic indicators to support nationwide, rapid property value appreciation.

Consumers: It is time to find ways to rapidly increase your income or reduce non-mortgage debt!

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Kaleidico is coming to Los Angeles and San Diego

Keith Burwell and I will be in California most of next week and we would love the opportunity to get everyone (lenders, lead providers, etc.) together for dinner.

Any suggestions for good places to gather?

Here is the tentative schedule:

If you can make it and/or have an idea for a location leave a comment, call, or email me.

UPDATE: Feel free to invite anyone that you think will be interested. These are informal, fun, and full of networking opportunities!

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