Throw away your loan officer web pages!

You know the ones I am talking about. The one page you or your company has set up that has a nice professional photo of you in your nice suit. The one with your name, address, and phone number. The one with a contact me now form. In fact, you may not even know you have one or what it looks like anymore because you never get any leads from it!

These pages don’t do anything for you, the loan officer, or the client. Let’s briefly look at each of these users’ desired experience.

The Loan Officer

  • Ability for prospective borrowers to find them
  • Prospects to submit their contact information–leads
  • Submissions (leads) to be willing and able to close on a loan

The Client

  • A low risk way to find out about mortgage financing
  • Help understanding what to expect
  • Someone that is knowledgeable and competent, but most importantly someone I can trust

Loan Officer Web Pages

With just these few wants and needs you can see the typical loan officer falls down on the job. Now for my suggestion, and you are going to love it’s price–free

I will give you two levels, beginner and advanced. However, both will accomplish the primary goals:

  • Increase your search visibility–prospects can find you with Google
  • Create compelling reasons for borrowers to contact you
  • Make borrowers more comfortable contacting you

The Beginner Level

Let’s start with the easiest option:

  • Set-up a LinkedIN profile and a Facebook account
  • In LinkedIN, create a strong introduction about what you can do for borrowers (the pitch, search)
  • In LinkedIN, completely fill out you employment history (experience and credibility)
  • In LinkedIN, load up your address book and start linking aggressively (connections = trust)
  • In Facebook, show your personality (comfort, lowers anxiety in contacting)
  • In Facebook, install fun, interactive gadgets (engagement)
  • In Facebook, load your address book and start "friending" (trust)
  • In Facebook, put all you contact information (search)

The Advanced Level

This takes a little more work, but a much bigger bang

The Result

Unquestionably, in a matter of 30-60 days you will be easier for clients to find, appear more credible, convey trust, and seem much more approachable. The result? You guessed it, a bunch of free leads!

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5 responses to “Throw away your loan officer web pages!

  1. Bill – know anyone that we can outsource the linkedin and facebook work to? and anyone doing videos or LO’s in addition to or instead of the “LO in Suit” photo?

  2. I love this! What better way to address quality issues with purchased leads than to start generating your own.

  3. I think it’s a bit extreme to say throw away those pages. For LOs that work for large banks such as Wells, people are able to do a lookup by location and find these pages. Having a nice suit pic would definitely help a consumer be a bit more comfortable doing business with.

  4. Owen,

    I am sure there is someone. I don’t know of anyone. I also think that could be a dangerous proposition. Social networks work better when they are released beyond the confines of the marketing department. I would encourage simply advocating the practice to your loan officers. Imagine how many immediate, high quality link backs you get to your corporate site immediately.

    Bill

  5. JC,

    If you use LinkedIN our other similar platform. Consumers could still find the local Wells Fargo guy and actually find out whether he is a headset, ex-cellphone kiosk salesperson, or a seasoned mortgage professional. Time to go tranparent.

    Oh, and you can still post your beloved suit picture–I have mine on LinkedIN now!

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