LendingTree Price Increase, Not the Whole Story

In replies from some Kaleidico/LendingTree clients to our comments in the recent Inman News article "Lead quality a two-sided coin" (subscription) and my previous post on the LendingTree Partner Summit it seems our original sources of information may not have revealed a full picture.

Apparently, according to these clients there is also an actual decline in back-end CLO (closed loan offer) fees relative to increases in the match fees in prime and mid-prime leads and there are a significant price cuts in subprime leads.

This seems to be more consistent with comments made by C. D. Davies at the Partner Summit. When queried about the increases he stated that the increases and decreases where indicative of real costs adjustment in those specific segments of leads that have recently become more and less targeted by the market.

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