I only posted this because it is an unshaven man in overalls giving serious, straight-faced advise on interest rates, the economy, and stock picking. It made me laugh and got me to sign-up for his free email commentary.
Internet consumers love raw, naked (not always figuratively), honesty in simple language. Sometimes the overalls and tin roofed front porch makes it more convincing. Market a little more raw (i.e., blogs, Facebook, YouTube)!