The Secret that Successful Mortgage Companies Don’t Want You to Know

Ever wonder the secret to growing your mortgage business in good and bad times? Ever wonder how some notable mortgage companies continue to gobble market share every year while others implode?

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Quicken Loan’s Dan Gilbert gives you a couple of “surviving the mortgage implosion” tips in a recent interview, but I will point out the real hidden gem:

“less people buying marketing and advertising on the Internet where we play”

Keep trying to harvest dry rolodexes, realtor referrals, and bankrupt builders. Meanwhile, your consumers have moved to the Internet.

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5 responses to “The Secret that Successful Mortgage Companies Don’t Want You to Know

  1. The quote needs more context. (more of the quote) It could support you conclusion I guess but I wouldn’t know without more of the quote.

    Right now it’s just confusing.

  2. Well I think its proven that if mortgage companies can buy good quality internet leads and use lead management that they can grow as fast as they want to!

  3. Tom,

    Here is the full quote:

    “We think this is a blessing in disguise for the company because we think that there’s so much carnage out there — less competitors, less people buying marketing and advertising on the Internet where we play. Although it’s painful for the whole industry and everybody going through it, we think it’s one of those things that’s going to be beneficial to us in the long run,” Gilbert told me.

    The full article is linked to in the blog post, as well.

  4. Pingback: Top Posts « WordPress.com

  5. Great tips, very helpful.

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