Ever wonder the secret to growing your mortgage business in good and bad times? Ever wonder how some notable mortgage companies continue to gobble market share every year while others implode?
Quicken Loan’s Dan Gilbert gives you a couple of “surviving the mortgage implosion” tips in a recent interview, but I will point out the real hidden gem:
“less people buying marketing and advertising on the Internet where we play”
Keep trying to harvest dry rolodexes, realtor referrals, and bankrupt builders. Meanwhile, your consumers have moved to the Internet.