As you know, I have long viewed lead management as a platform to connect marketing and sales to increase conversion. The vertical or industry is irrelevant. The challenge is created by the emergence of the Internet and the consumers’ expectations in that environment.
Our new partnership with CollegeRover allows us to demonstrate how quickly our lead management platform can extend into any venue. Combined with that is the interesting innovations that CollegeRover is launching into the lead generation market.
Stay tuned…and welcome career counselors and college advisors to Better Closer!