Buying leads can be a confusing and complicated decision with various lead providers and a broad range of quality and integrity. We view, and protect, our position as a trusted advisor in this part of our value proposition. Therefore, as you know Kaleidico spends a significant amount of time surveying the lead generation market, understanding lead providers various and diverse products, and ensuring we perform due diligence on each partner before we mention them to any customer. A significant part of that process is that I personally like to visit and sit face-to-face with the principles as early in our partnership as possible.
I recently did that with ZipSearch! this week. I must say I think they represent a trend in smaller, perhaps lesser know lead providers that are producing a high-quality lead by focusing on capturing a consumer closer to their buying point and limiting their product to consumers and data that they produce directly and organically.
They have a great team, a passionate and engaging owner, and a awesome view.
In addition, in this post I thought I could demonstrate an important part to being a better closer and before I show you this–to reiterate Kaleidico has no agreements or incentive programs for or from any lead provider.
This is what it is all about–creating value that inspires passionate clients and partners!