Priceless video of how most of us approach our prospective customers. We treat them as statistics, demographic segments, and dialer targets. If you are not willing to have a two-way conversation they may be leaving the table because of you not your product or service.
Blogs are famous for this. It is hard not to fall trap to talking about ME and not YOU. Telling you instead of asking questions. So, has anyone out there used any creative techniques to create two-way, interesting, and engaging conversations with prospective customers?