We often get into our sales routine (rut) and forget to make our sales plan/approach fit the market.
Consumers are increasingly educated and tuned into the market via popular media from the Internet to CNN. So, you do a disservice to your sales production if you can’t talk about the sub-prime melt-down or pay-option arms, in simple language, to your customers.
Having said that and knowing that you need to retool your sales approach, what are the opportunities? Spend some time reviewing the Mortgage Coach’s recommended opportunities for this mortgage market.