The mantra, “always be closing,” is a familar tune chanted by many a sales person. In fact, the concept is even embedded in the name of this blog. Why? Because that is the silver bullet everyone is searching for and I don’t think many people would come to a blog called Better Relationships for sales tips and techniques, but you should.
Closing focused selling, as Charles H. Green highlights in Stop Trying to Close the Sales, is an attitude that will lead you into frustration and failure.
If you want to sell more. Make more contact and build more relationships. Focus on the person. People buy people in a sales process, not a price or a clever hard closing line.
(Via Trusted Advisor Associates.)