Know Your Market, Know Your Products

I don’t think anyone disputes that we are now in a different mortgage market. So, what is the plan?

In the re-finance heyday markets and products were moot. Everyone was in the wrong product for a rate tumbling market and any product that had adjustable in the name left the borrower better than they were before. The consequence was that everyone with a telephone became a mortgage “professional” and the true professionals got lazy. So, stop crying in your Cheerios and get back to being a professional–do the hard work for your clients and yourself.

Get local and start educating yourself:

You will be surprised when you do this research and what mortgage products may work for your market. You might also decide to conquer a particular niche mortgage customer and be the expert provider of that mortgage niche.

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