Building the Trusted Advisor Relationship

Brian Carroll does a nice job in addressing this topic in his eBook, Eight Critical Success Factors for Lead Generation:

“…buyers…clearly choose the sales person who has not only been a resource but who has also developed an ongoing relationship with them, regardless of their timing to buy.”

What are you doing to be an ongoing resource to your target customer? Are you telling them when rates are changing? What the latest Fed news means? When their ARM is about to reset?

Call your past clients when they need you not just when you need them.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s