Is CRM Killing Your Lead Generation and Lead Buys?

Is CRM killing your lead generation and lead buys? Mitsu Fisher seems to think so on the Inside Sales Professional Blog.

There is a significant distinction in the sales process and interaction between a prospective customer and a customer. It is a distinction that often lowers a sales person’s probability of acquiring a new customer.

Here is a good overview and graphical depiction of the difference and boundaries between CRM and Customer Acquisition Management (CAM).


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s