Is CRM Killing Your Lead Generation and Lead Buys?

Is CRM killing your lead generation and lead buys? Mitsu Fisher seems to think so on the Inside Sales Professional Blog.

There is a significant distinction in the sales process and interaction between a prospective customer and a customer. It is a distinction that often lowers a sales person’s probability of acquiring a new customer.

Here is a good overview and graphical depiction of the difference and boundaries between CRM and Customer Acquisition Management (CAM).

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